Doppelgänger was founded in Rome in 1996 with a simple but powerful proposition: Italian style at accessible prices. Over three decades the brand has grown to over 100 boutiques across Italy, becoming one of the country’s most recognisable names in men’s and women’s fashion.

Amerco Invest has secured the franchise rights to bring Doppelgänger to the Benelux. The first boutique opens in The Hague — a city with a strong international profile, high purchasing power and a proven appetite for quality fashion. This marks the start of an ambitious rollout across the Netherlands, Belgium and Luxembourg.

Our target is 100 Doppelgänger locations across the Benelux. Each boutique will follow the same proven store concept: prime high-street or retail centre positioning, refined interiors, a broad assortment and sharp pricing. Amerco Invest manages the full rollout — from site selection and lease negotiation to fit-out, staffing and brand compliance.